A Partnership in Corporate Branding
National Branding has a long history with TI Automotive rebranding, beginning in 2009. Over the years, our partnership has grown stronger. We successfully managed three major corporate rebrands for the company. This collaboration highlights our expertise and proven ability to deliver complex, multi-location signage projects. Our consistent work has supported TI Automotive’s evolving identity. Every project ensures a cohesive, unified brand presence across all facilities.
The Evolution of a Leading Brand
A significant chapter in our partnership began in May 2019 when the company, formerly known as TI Automotive, rebranded as TI Fluid Systems. This change was a strategic move to align the company’s identity with its core focus on fluid storage, carrying, and delivery systems for the automotive industry. To facilitate this rebrand, our teams produced and installed new exterior building and facade signage, as well as new monument signs. We also created and implemented a variety of new interior signs, including sophisticated lobby displays and intuitive wayfinding systems, which effectively presented their new identity to employees and visitors alike.
Another transformative event occurred in April 2025. Following its acquisition by ABC Technologies, the combined company returned to its historic name, TI Automotive. This monumental transformation demanded a comprehensive signage refresh, starting with their new headquarters in Auburn Hills, Michigan. The project was far-reaching, encompassing a complete update of all signage. We installed new dimensional letters, striking monument signs, and high-quality vinyl graphics. Our team meticulously worked to ensure every sign aligned perfectly with the new brand guidelines.
Tom Hajkus, the Global Communications Manager at TI Automotive, attests to our reliability. “I can always count on National Branding. They consistently deliver high-quality signage, and their team is our trusted partner because they genuinely understand our unique and evolving needs.”
Driving Success with Technology and Expertise
National Branding delivered a seamless, turnkey rebrand by leveraging our powerful BrandBoss software, our vast national installer network, and the dedication of our experienced project management team. We managed every detail, from the initial site surveys and navigating complex permitting processes to the meticulous fabrication and precise installation of every sign. This streamlined approach not only ensured exceptional quality but also enabled TI Automotive to meet tight deadlines and successfully launch its new corporate brand identity.
Torey Rouillon, Director of Project Management at National Branding, emphasizes this point, stating, “Our team is adept at handling project complexity. We manage every step for the client, and our technology provides them with real-time updates, which results in a remarkably smooth and transparent process.
A Trusted Partner in Automotive and Manufacturing Signage
The demands of the automotive and manufacturing sectors are unique, requiring signage solutions that are not only reliable and scalable but also compliant with stringent industry standards. National Branding excels in delivering these solutions nationwide. Our long-standing relationship and three successful rebrands for TI Automotive serve as a powerful testament to our capability to adapt to significant corporate changes while consistently delivering exceptional results. “TI Automotive is a great partner,” says Bob Chapa, CEO & Founder of National Branding. “We are proud of our long-term relationship. It highlights our dedication. We are the trusted partner for multi-location rebranding projects.”
About TI Automotive
TI Automotive, with its headquarters at 2020 Taylor Road, Auburn Hills, MI 48326, is a prominent global supplier of advanced fluid storage, carrying, and delivery systems for the automotive industry. The company was recently formed through the merger of ABC Technologies and TI Fluid Systems. This new entity combines the strengths of two industry innovators, expanding its range of solutions to serve a global customer base. The company’s Global Communications Manager is Tom Hajkus
