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Burger King – Why Brands Are Going Flat

Change is inevitable, even for the largest and most well-known brands like Burger King. Their recent decision to join the flat design trend for their rebrand, with the help of creative agency Jones Knowles Ritchie, has been the talk of the business town and causing...

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Sunny and Stable: Pantone Institute Colors Forecast 2021

Consider incorporating these on-trend colors into your business’ look — and tips on how to do it. We all need a bit of sunshine after a bit of a gloomy year. That’s more than a personal feeling — the professionals agree too. The Pantone Institute recently announced...

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Sunny and stable: Pantone Institute Colors forecast 2021
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The Best Franchises to Own in 2021

Investing is a long-term strategy, and just as you invest in the stock market or real estate with the expectation of returns down the road, the same can be said about investing in a franchise. With the national average of franchise owners being $60,000, you must...

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The Best Franchises to Own in 2021
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How to mind your business and be socially conscious

The dos — and a don’t — of having your brand show support for current events and social values. From the beginning of the pandemic, people enthusiastically supported front-line and essential workers (please keep that going!). Encouraging signs were placed in lawns....

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How to mind your business and be socially conscious
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Revitalize Your Franchise Brand in 2021

Further your franchise success with pro partners Here are three reasons why partnership is essential when it comes to revitalizing your franchise in both look and message. Consumer tastes change. Business strategies evolve. Brand ingenuity needs shared to attract...

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Four Ways to Build Brand Experience

Give customers what they want: An experience-based connection with your brand Disney World doesn’t sell amusement park tickets — you are purchasing a pass to the most magical place on Earth. Nike isn’t about buying a shoe — it’s the ambition and athleticism it...

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Brand Consistency is a Proven Way to Attract Customers

Here’s how your business can do it right. With the click of a button, we can do things in seconds that once took days or weeks. Messages to customers are easier to send. Signs have faster turnaround. And there’s a larger audience we can reach. There are so many...

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Apple Store Brand Consistency
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Corporate Identity Signage To Build Your Brand

Ready for a new look? Corporate Identity Signage: Leverage your distinct strengths visually to outperform your peers. Whether you’re in a closet-knit rural community or a vibrant downtown, signs are a familiar part of the overall experience. Signs create excitement...

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Corporate Identity Signage To Build Your Brand
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What Is Brand Management & Why Is It Important?

A business owner, you know that it’s a priority to offer valuable products and services to clients and customers. But that’s certainly not all you have to do to be successful at serving your target market. If you look at the products and services you offer to your...

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What Is Brand Management & Why Is It Important?