Project Overview
National Branding partnered with Alberici-Barton Malow (A-BM), the design-builder for the Windsor EV battery hub. Our team managed a multi-phase signage rollout for the massive NextStar Energy facility and signage project.
From dimensional letters to illuminated channel letters, each sign reflected the brand’s innovative spirit. We worked directly with the team from Alberici Constructors to coordinate every step.
The first shipment went out in Spring 2025, requiring dedicated trucking and cross-border logistics. Phase two is scheduled for early July 2025.
Scope of Work
Our signage package included:
- Two Monument Signs
- One set of Illuminated Channel Letters
- Two Post & Panel Signs with plate mounts
- Five Building ID Monuments
- One Single-Sided Illuminated Monument
- Door graphics, parking signs, and framed jersey barrier signage
Five large Great Lakes sets, each 46 inches tall, became key visual elements on-site.
Results:
National Branding worked hand-in-hand with general contractors across North America, ensuring seamless integration on a high-stakes project. Our national reach and deep understanding of construction timelines made us the ideal partner for A-BM.
The results speak for themselves:
- Consistent signage quality across a 4-million-square-foot build
- On-time phased deliveries across international borders
- Brand visibility optimized at every major site entry and building
Because of our BRANDboss project management system, the client enjoyed clear communication, real-time updates, and full project visibility.
Final Thoughts
When national general contractors need a trusted signage partner, they call National Branding. We specialize in multi-site sign rollouts, working alongside GCs to deliver quality, compliance, and impact—on time, every time.
About NextStar Energy
NextStar Energy is a joint venture between Stellantis and LG Energy Solution. Together, they aim to transform the North American electric vehicle industry. Their new EV battery plant in Windsor, Ontario will become one of the largest and most advanced battery manufacturing hubs on the continent. National Branding played a key role in the NextStar Energy signage project, supporting the site’s construction with expertly crafted, large-scale signage solutions.
The greenfield site spans 220 acres and features over four million square feet of manufacturing space. Once completed, it will produce enough energy to power 4,500+ U.S. homes annually.