Building Consistency at Scale
The LINE-X signage partnership showcases National Branding’s ability to deliver unified, scalable branding for one of North America’s premier automotive upfit franchises.
With hundreds of locations in the United States and Canadaand new openings every month—LINE-X needed a signage partner who could maintain brand precision at every site.
Known for its industry-leading spray-on bedliners, LINE-X has evolved into a comprehensive vehicle upfitting and protective coatings franchise.
Each new location must reflect the same professional image, from exterior signs to shop truck wraps.
That is where National Branding comes in—ensuring every LINE-X store looks and feels like part of one powerful brand.
Turnkey Multi-Location Delivery
National Branding manages the entire process from design through installation.
We coordinate site surveys, code research, and permitting to meet local regulations.
Our fabrication team produces exterior building signage, and that captures the essence of the LINE-X brand.
Every letter, finish, and light source is reviewed for precision and consistency.
Once approved, our national network of certified installers completes each location quickly and safely.
We track each phase in BrandBoss, our proprietary project management platform, to maintain schedules, approvals, and documentation.
This visibility ensures franchisees know exactly when materials ship, installs begin, and photos are submitted for final approval.
Beyond signage, National Branding also manages graphics, door and window decals, and parking signage.
This full-service approach allows LINE-X franchisees to focus on growing their businesses while we handle every branding detail.
Quality, Speed, and Compliance
Every LINE-X site benefits from centralized brand standards and version control.
Colors, materials, and production methods are matched across every franchise, ensuring long-term durability and visual consistency.
Real-time dashboards provide updates on each project’s progress—from concept to completion—so the brand remains on track and on time.
This proven process delivers speed without sacrificing quality or compliance.
Direct Franchisee Support
Franchisees have direct access to the National Branding team throughout their projects.
They receive personal guidance on design choices, code requirements, and installation timelines.
Communication is proactive, organized, and transparent at every stage.
“Our franchisees are the face of the LINE-X brand in their communities,” said Matt Labuda, Vice President at LINE-X.
“Partnering with National Branding gives them a one-stop solution for signage and graphics, helping them save time, reduce hassle, and build local visibility with consistent quality.”
What We Are Delivering
National Branding’s work with LINE-X includes:
- Exterior building signs and illuminated wall cabinets
- Shop truck wraps and fleet graphics
- Door and window vinyl for hours and promotions
- Post and panel and parking signage packages
- Nationwide installation, project tracking, and photo documentation
“We’re proud to support LINE-X as they expand their franchise system,” said Torey Rouillon, Director of Project Management at National Branding.
“Our turnkey process ensures every location looks its best, stays on brand, and launches on schedule.”
About LINE-X
LINE-X is North America’s leader in spray-on protective coatings and vehicle upfitting services.
For over 30 years, the brand has delivered exceptional durability and expert installation across trucks, vans, Jeeps, and SUVs.
Headquartered in Charlotte, North Carolina, LINE-X continues to expand its franchise network across the U.S. and Canada.
With a strong reputation for innovation and customer trust, LINE-X sets the standard for quality in protective coatings and automotive customization.
At National Branding
As the #1 Multi-Location Sign & Branding Company in North America, National Branding helps growing franchises like LINE-X unify their look, strengthen visibility, and scale confidently.
Learn more or request a quote at NationalBranding.com.