Project Overview
The ExpressCare Signage Project marked our first collaboration with this growing healthcare provider.
Right away, ExpressCare shared a specific vision for their new Bel Air, MD location.
The key branding challenge centered around the “Urgent Care” portion of the sign.
We explored two options: an illuminated box or a capsule format.
After discussing both, the client chose the capsule for its clean and modern appearance.
This decision added visual balance while maintaining strong brand recognition.
The full scope included two sets of illuminated channel letters and a tenant panel.
All signage was designed for optimal visibility from both Creswell Road and Riverside Parkway.
Located at 2699 Admiral Lane, this site benefits from heavy traffic and corner visibility.
Therefore, every element was designed to stand out while supporting ExpressCare’s established brand identity.
Results
The finished signage turned heads and immediately improved visibility from both major roads.
The capsule element made “Urgent Care” stand out clearly without overpowering the overall look.
Channel letters provided crisp illumination, especially after dark.
As a result, ExpressCare now has a professional, recognizable presence in Bel Air.
Moreover, the signs helped increase awareness for this new location almost instantly.
The pylon panel supports long-distance visibility for drivers approaching the plaza.
With strong branding in place, ExpressCare is well-positioned to serve more patients daily.
This successful install lays the groundwork for future projects with National Branding.
About ExpressCare
ExpressCare offers high-quality medical care when and where you need it.
With over 35 locations, they’re open 7 days a week for your convenience.
Services include illness treatment, minor injury care, physicals, X-rays, labs, and more.
They treat children and adults with no appointments required.
Walk-ins are always welcome, and wait times are often minimal.
Their trusted providers focus on fast, compassionate care for the whole family.
Visit ExpressCare in Bel Air—or any location—and experience care on your schedule.
