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The world would be much duller without colors. Excuse the pun. It is a vital part of the human visual field. Therefore it affects how we view and understand everything around us. But did you know that every business owner must have an understanding of colors? ...

Are you having trouble deciding between an indoor vs. outdoor sign to promote your business? The truth is, you need both and here’s why. Outdoor Signs Outdoor signs are useful for creating brand awareness and grabbing the attention of customers. If done correctly,...

Outdoor signs generate awareness for your business and entice consumers inside. All signs need updating from time to time, perhaps because it’s no longer functional, attractive, or a good fit for your brand. When it’s time to replace old signs, you can go with one...

Growing your business through franchising is a proven way of taking your homegrown customer trust and loyalty and building it into a globally recognized brand. When you look at corporations like Subway, with over 45,000 branches, and 7-Eleven across more than...

Effective marketing is what leads new customers to discover your brand, and digital signage is perhaps the most important investment decision you’re going to make in that department.

What to Look for in a Sign Fabrication Company Signage is your brand’s visual identity and something that you want to get right in your marketing mix to help your business remain profitable.  Purchasing signs is a significant investment for a franchise or any...

How to Choose a Sign Company for Franchises   Franchising is a small business model that's ideal for beginner entrepreneurs who wish to start their entrepreneurial journey with some safety nets in place just in case. Franchisors must create attractive business...

NationalBranding can help you keep employees and customers informed and safe as the country begins to ease COVID-19-related restrictions. With a national return-to-work starting to take shape, NationalBranding is working with U.S. employers from mom and pop shops...

COVID-19 coronavirus update on 3/17/2020 from Bob Chapa, the president & CEO of National Branding in Troy, MI.