Batteries Plus White Lake
New Store. National Reach. Local Impact.
Project Overview – Signage with National Branding
When franchise owner Josh Litman opened the new Batteries Plus in White Lake, MI, he partnered with National Branding.
With more than 700 locations nationwide, Batteries Plus requires signage that stays consistent across every market.
That’s where National Branding comes in. Their team specializes in turnkey sign programs for national franchises.
For the White Lake store, they recommended a strategic mix of branded signage:
Channel Letters, Door Vinyl, and a Monument Sign.
The monument sign, located at the high-traffic corner of Williams Lake and Cooley Lake Road, plays a crucial role.
According to the Oakland County Road Commission, over 26,000 cars pass this intersection daily.
To ensure success, National Branding assigned a dedicated project manager to oversee everything.
Carley Affholter managed this project from concept to installation.
“Consistency across locations is key for franchise growth. Our job is to keep every sign on-brand and on-time.” — Carley Affholter
Josh appreciated the clarity and communication throughout the process.
“National Branding delivered. Every sign reflects our national image perfectly and helps attract customers in this new area.” — Josh Litman, Franchise Owner
Results – Visibility, Recognition, and Growth
The new monument sign delivers thousands of daily impressions from commuters and passersby.
Channel letters give the storefront a sharp, professional look that grabs attention.
Branded door vinyl completes the experience and reinforces Batteries Plus brand identity right at the entrance.
Because a project manager was involved from the start, the entire process was seamless and on schedule.
Now, the White Lake location proudly mirrors the brand’s national image — a key to building customer trust.
Franchisees nationwide rely on National Branding for scalable signage solutions that grow with their business.
This project shows how smart branding and quality signage drive franchise success in new markets.
About Batteries Plus – White Lake, MI
Batteries Plus in White Lake carries thousands of batteries and lighting products for home, business, and vehicles.
Need a new battery? They stock replacements for cars, boats, motorcycles, ATVs, laptops, tablets, and more.
You’ll also find Smart Home devices, energy-efficient bulbs, ballasts, and lighting fixtures.
The store offers fast phone repair, free battery testing, and key fob programming on-site.
Franchise owner Josh Litman is actively growing Batteries Plus across Southeast Michigan, bringing trusted service to new communities.