A Nationwide Challenge
The Marathon Health rebrand required consistent execution across nearly 400 sites. Each location needed updated interior and exterior signage. National Branding, the #1 Multi-Location Sign & Branding Company in North America, delivered a complete and reliable solution.
Proven Process
National Branding used its 15-step process and BRANDboss software to manage every project detail. BRANDboss kept timelines transparent, tracked progress in real time, and ensured clear communication with Marathon Health. This technology created accountability and provided Marathon Health with complete visibility across all sites.
Dedicated Project Managers
Every National Branding client is paired with a dedicated project manager. For Marathon Health, this role was essential. Project managers made sure permits were secured, site measurements were correct, and signs matched code requirements. They also served as direct communication points, so there were no guesses or gaps. This structure built confidence, reduced errors, and allowed Marathon Health to focus on delivering healthcare while we handled signage.
Rebranding Success
The rebrand followed the February 2024 merger of Everside Health and Marathon Health. This merger created a unified brand with advanced primary care, mental health, and pharmacy services. With nearly 400 facilities requiring updated signage, consistent branding was critical for both patients and employees.
Project Highlights
National Branding completed diverse signage needs across multiple states:
- Hazelton, PA: Tennant panels, box sign, and door vinyl.
- Cuyahoga Falls, OH: Monument sign, panel signs, door graphics, and indoor signage.
- Chesterfield, MO: Lobby signage and acrylic image prints.
- Dobson, NC: Directory signage and indoor signage.
- Nottingham, MD: Monument sign, temporary banners, and indoor signage.
These are a few examples showing how our process delivered brand consistency, regardless of location or signage type.
Client Perspective
Torey Rouillon, Director of Project Management at National Branding, shared:
“Rebranding at this scale demands organization, communication, and execution. Our process gave Marathon Health confidence that every site looked perfect.”
Why It Matters
For multi-location and franchise rebrands, project management and technology are vital. With BRANDboss and dedicated managers, National Branding ensures branding success nationwide.
About Marathon Health
Marathon Health delivers advanced primary care, mental health, occupational health, and pharmacy services. Following its merger with Everside Health, Marathon Health now operates under one unified brand with more than 400 locations nationwide. Learn more at https://marathon.health/