At Signs of the Times magazine, recognizing the vital contributions of women in the signage industry is paramount. Mark Kissling, Editor-in-Chief of Signs of the Times, emphasizes the significance of the annual Women in Signs Award. He highlights a crucial industry statistic: approximately 80% of professionals in the sign industry are men, with an even greater disparity in roles like installers and fabricators.
“We want to make sure that everyone is reminded that women are an important part of the sign industry,” Mark states. These awards are designed to elevate the existence, importance, and diverse roles of women. We want to showcase their significant contributions and challenge traditional perceptions within the field. Mark, along with Mildred Nguyen, Assistant Editor at Signs of the Times, carefully curates a list of nominees. Next, they are then judged by previous year’s winners, ensuring a comprehensive and fair selection process that considers talent across all facets of the industry, not just ownership. This dedication to acknowledging and promoting women’s roles is a driving force behind the awards and Signs of the Times‘ year-round coverage.
Celebrating Torey Rouillon: A Trailblazer in Signage
Against this backdrop of recognizing and empowering women, we are thrilled to shine a spotlight on Torey L. Rouillon, Director of Project Management at National Branding. Torey is a deserving recipient of the prestigious Women in Signs Award. She is one of only five remarkable women recognized this year, a testament to her outstanding contributions to the signage industry.
A Journey of Dedication and Excellence
Torey’s journey is a powerful narrative of dedication, team spirit, and an unwavering commitment to client success. Her story embodies the impact women have in shaping and leading our industry. From her roots in Northern Michigan to her pivotal role at National Branding, Torey’s path is a testament to hard work and the continuous pursuit of excellence.
Breaking Barriers in a Male-Dominated Field
“Winning the Women in Signs award is a huge honor,” Torey shares. “It shows individual excellence. It also highlights women’s growing influence. This celebrates dedication and innovation. It’s for leadership in a male-dominated field. Women are shaping signage’s future.”
Torey loves the industry. “Once you’re in, you’re a sign nerd,” she quips. “You never get out.” This shows vast opportunities. It also highlights constant evolution. Her commitment includes mentorship. She guides new talent on her team. She also helps through national groups like ISA.
From Signarama Troy to National Branding
Torey came to the Metro Detroit area from Northern Michigan in 2011, and her career trajectory since has been nothing short of inspiring. Her time at Signarama Troy laid a strong foundation, and her transition to National Branding allowed her to take on increasing roles of responsibility, where she has truly flourished as a respected leader. She credits her incredible support system, including Bob Chapa, CEO & Founder of National Branding, and her entire team, for their unwavering encouragement and for nominating her without her knowledge.
Inspiring the Next Generation of Women in Signage
“Receiving this award is not just a personal achievement—it’s an inspiration for other women in the industry, proving that talent and hard work can break barriers,” Torey reflects. “It serves as a reminder that diversity drives creativity and progress, paving the way for even more female professionals to excel and lead in the signage world.”
Torey’s award ceremony experience was impactful. All five winners attended the ISA Expo. This was a first for the program. It built unique connections. It also fostered community. Torey felt huge support. Her whole company attended. Even her parents were there. Mark Kissling noted the enthusiasm. Her award resonated deeply with him. He saw unprecedented support for Torey!
Recognizing Excellence and Leadership
Torey’s dedication and leadership are invaluable to our team and our clients. Her recognition by Signs of the Times Magazine is a well-deserved accolade, highlighting her significant contributions to the industry and her role as a pioneering female leader.
National Branding’s Commitment to Diversity
At National Branding, we are committed to recognizing and supporting the women who are driving innovation and excellence in our field. Torey’s achievement is a shining example of the talent and leadership that women bring to the signage industry.
Join us in congratulating Torey Rouillon on this remarkable achievement! We are incredibly proud to have her as part of the National Branding family. Her journey inspires us all and reinforces our commitment to fostering a diverse and inclusive industry.
