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Pantone Institute Colors Forecast 2021

Consider incorporating these on-trend colors into your business’ look — and tips on how to do it. We all need a bit of sunshine after a bit of a gloomy year. That’s more than a personal feeling — the professionals agree too. The Pantone Institute recently announced...

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Sunny and stable: Pantone Institute Colors forecast 2021
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The Best Franchises to Own in 2021

Investing is a long-term strategy, and just as you invest in the stock market or real estate with the expectation of returns down the road, the same can be said about investing in a franchise. With the national average of franchise owners being $60,000, you must...

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The Best Franchises to Own in 2021
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How to mind your business and be socially conscious

The dos — and a don’t — of having your brand show support for current events and social values. From the beginning of the pandemic, people enthusiastically supported front-line and essential workers (please keep that going!). Encouraging signs were placed in lawns....

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How to mind your business and be socially conscious
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How to Recruit the Best Franchise Team & Keep Them

As the team leader, you are looking for talent. Assemble a dedicated group who can hit it out of the park (and amplify your ROI). If you build it, they will come. That’s great — but you don’t just want “they.” You want the best team possible to help you grow your...

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Make the Dream Franchise - How to Hire and Keep Talent
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Four Ways to Build Brand Experience

Give customers what they want: An experience-based connection with your brand Disney World doesn’t sell amusement park tickets — you are purchasing a pass to the most magical place on Earth. Nike isn’t about buying a shoe — it’s the ambition and athleticism it...

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Brand Consistency is a Proven Way to Attract Customers

Here’s how your business can do it right. With the click of a button, we can do things in seconds that once took days or weeks. Messages to customers are easier to send. Signs have faster turnaround. And there’s a larger audience we can reach. There are so many...

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Apple Store Brand Consistency
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Corporate Identity Signage To Build Your Brand

Ready for a new look? Corporate Identity Signage: Leverage your distinct strengths visually to outperform your peers. Whether you’re in a closet-knit rural community or a vibrant downtown, signs are a familiar part of the overall experience. Signs create excitement...

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Corporate Identity Signage To Build Your Brand
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What Is Brand Management & Why Is It Important?

A business owner, you know that it’s a priority to offer valuable products and services to clients and customers. But that’s certainly not all you have to do to be successful at serving your target market. If you look at the products and services you offer to your...

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What Is Brand Management & Why Is It Important?
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When’s the Right Time to Rebrand a Business?

The year 2020 has brought on many businesses challenges, which prompted creative thinking and changes. Using that entrepreneurial thinking that’s the foundation to every business, owners and their team members explored how to best reach their customers. Services...

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The Right Time to Rebrand Your Business