Our Blog

National Branding is thrilled to be one of the few sign companies in the country to offer the new HP R2000 flatbed printer. This printer is truly a game-changer in the sign industry, offering unparalleled versatility, quality, and productivity. One of the most...

On Thursday, March 16, 2023, the Troy Chamber of Commerce Event held its first CEO Series, where Bob Chapa, CEO and President of National Branding, shared his insights and expertise on branding. Over 100 attendees from various industries attended the event to learn...

Change is inevitable, even for the largest and most well-known brands like Burger King. Their recent decision to join the flat design trend for their rebrand, with the help of creative agency Jones Knowles Ritchie, has been the talk of the business town and causing...

Consider incorporating these on-trend colors into your business’ look — and tips on how to do it. We all need a bit of sunshine after a bit of a gloomy year. That’s more than a personal feeling — the professionals agree too. The Pantone Institute recently announced...

Investing is a long-term strategy, and just as you invest in the stock market or real estate with the expectation of returns down the road, the same can be said about investing in a franchise. With the national average of franchise owners being $60,000, you must...

The dos — and a don’t — of having your brand show support for current events and social values. From the beginning of the pandemic, people enthusiastically supported front-line and essential workers (please keep that going!). Encouraging signs were placed in lawns....

Here are three reasons why partnership is essential when it comes to revitalizing your franchise in both look and message.

As the team leader, you are looking for talent. Assemble a dedicated group who can hit it out of the park (and amplify your ROI). If you build it, they will come. That’s great — but you don’t just want “they.” You want the best team possible to help you grow your...

Give customers what they want: An experience-based connection with your brand Disney World doesn’t sell amusement park tickets — you are purchasing a pass to the most magical place on Earth. Nike isn’t about buying a shoe — it’s the ambition and athleticism it...

Here’s how your business can do it right. With the click of a button, we can do things in seconds that once took days or weeks. Messages to customers are easier to send. Signs have faster turnaround. And there’s a larger audience we can reach. There are so many...