From budding local businesses to century-old global conglomerates, it’s always the top priority to keep customers walking through the door. Customers are a business’ lifeblood, and without new customers, even businesses with long-time patrons will start to suffer in a rapidly changing marketplace. Effective marketing is what leads new customers to discover your brand, and digital signage is perhaps the most important investment decision you’re going to make in that department.
You hear about new businesses through flyers, websites, and perhaps their logos on a few mugs, but it all begins somewhere much more basic: their signage. Here are a few reasons why signage is so important.
1. Local Businesses Can Grow or Dwindle Based on their Signage
Brand recognition for small businesses starts by capturing the attention of people who are walking or driving by their establishments. According to a FedEx study, 68% of consumers believe that they could tell the quality of a business by just looking at their sign. What’s more interesting, is that 52% didn’t even walk in a store’ with a misspelled or poorly-made sign. (1)
Right now, your prospective customers are making assumptions about your business based on the way your signage looks. If you want to attract new customers, the kind who could be loyal to your brand, it’s just good sense to get your signage right.
2. Full-Service Signage Companies Can Take Care of Everything Seamlessly
A good full-service signage company will take care of your signage needs from start to finish. You’ll need a permit first, which will identify the constraints you’ll have to work in through a consulting process. They will then make use of the many advancements in sign fabrication to see what sign works best for you and what materials to use to make sure it’ll last.
Signage is a custom business and it’s not one-size-fits-all. Sign makers will have an open space for a manufacturing environment and will realign their production process to fit your order. Whether it’s LED bulbs that will last 50,000 hours, paint finishes that will last 10 years, or vinyl graphics that will last even longer, if you can imagine it artistically, there’s a good chance they have the perfect solution for you.
3. People are Really Attached to Their Neighborhoods
Probably the best reason for getting good signage is the excitement of people who live nearby when new a business opens. If you can make the most out of that initial outpour of goodwill and curiosity, it can create a tall wave of momentum that can take your business far. You can make use of internal signs to tell your existing customers about the exciting new promotions you have in store.
Find Your Signage Company Today
A sign can be the first thing people know about your business. It’s an entryway to a holistic experience that makes up your brand. For most customers, it’s going to serve as the stepping stone to an engaged and lucrative patronage of your products.
Working with an experienced full-service signage company, deploying the right marketing scheme, and developing a complete message for your brand is a surefire recipe for success. Signage is an impressively versatile tool that will win you customers and help you keep them for longer too.
(1) https://newsroom.fedex.com/newsroom/fedex-office-survey-standout-signs-contribute-to-sales/
