In today’s competitive market, signage is more than just a way to display your business name. It’s a crucial part of your branding, advertising, and customer experience. Whether you’re opening a new location, refreshing your brand, or expanding your franchise, knowing the right signage terms can save time, money, and headaches.
Signage is everywhere—from the signs guiding you through a shopping center to the neon lights catching your eye on a city street. But not all signs are created equal, and the terminology can sometimes get overwhelming. That’s why National Branding has created an Essential Glossary for Signage and Branding.
Why You Need to Know These Terms
Educating clients on sign knowledge is essential because it ensures they understand the role signage plays in effectively communicating their brand’s identity and message. “When clients know the ins and outs of signage, from material choices and visibility factors to local regulations, they can make informed decisions that maximize impact, maintain compliance, and enhance customer experience,” says Torey Rouillon, Director of Project Management at National Branding. “A well-informed client can approach signage as a strategic investment rather than an afterthought, driving the success of their business.” At National Branding, we prioritize educating our clients so they can make the best decisions for their businesses.
From acrylic signs to pylon signs, each type of sign serves a unique purpose. Knowing what’s available—and what suits your business needs—will give you a competitive edge. This is especially important if you’re overseeing multi-location projects or franchise expansions.
What You’ll Learn in the Glossary
Our glossary covers everything from backlit signs and channel letters to newer innovations like digital signage and vehicle wraps. It’s designed to help business owners, marketers, and project managers make informed choices. Whether you’re in the early stages of planning or ready to upgrade your existing signage, this resource is essential.
The Impact on Your Brand
Good signage does more than just direct customers; it enhances your overall brand presence. A poorly executed sign can damage your image, while a well-designed, properly installed sign can attract more foot traffic and improve customer experience. The right signage can even make your business stand out among competitors in high-traffic areas.
Ready to Dive In?
Don’t let the complexity of signage and branding terminology slow you down. Check out our Essential Glossary for Signage and Branding and empower yourself with the knowledge you need to elevate your business. From materials and lighting options to installation and maintenance, we’ve got you covered.
Visit National Branding’s Glossary now and take your first step toward more impactful signage. Your business—and your customers—will thank you. Contact us today for personalized signage solutions!