Welcome to the National Branding blog, where we unravel the common signage mistakes businesses often make when ordering signs and how you can steer clear of these pitfalls. From writing errors to weak designs, poor structuring, and incorrect color choices, we’ll explore the key elements that can impact the effectiveness of your signage. National Branding, as a leading national sign and branding company, is here to guide you through the process of creating impactful and error-free signs.

A gas station street sign

Writing Mistakes

One of the most common mistakes businesses make with their signage is overlooking writing errors. In this section, we’ll highlight the importance of proofreading and ensuring that your signs convey the intended message without grammatical or spelling mistakes. National Branding emphasizes the significance of clear and concise communication through well-crafted content on your signage.

Weak, Uninspired Signage Design

Discover why weak and uninspired signage design can hinder your brand’s visibility. National Branding encourages businesses to invest time and effort into creating visually appealing and impactful designs that resonate with their target audience. Learn how our expertise can help elevate your signage design to effectively communicate your brand message.

Poor Structuring

Proper structuring is vital for the success of your signage. National Branding addresses the importance of planning out the size, shape, and contrast of your signs. We provide insights on how to avoid overcrowding important text information with dominating brand images and logos. Find out how a well-structured sign can enhance readability and engagement.

Incorrect Color Choices

Color choices play a crucial role in the effectiveness of your signage. National Branding delves into the common mistakes businesses make with color selection, including insufficient contrast and overuse of bright, high-contrast colors. Discover our tips for achieving the right balance between visibility and professionalism to ensure your signs capture attention for the right reasons.

Going for Cheap on Business Signage

National Branding emphasizes the importance of quality materials in creating durable, visible, and high-quality signage. Avoid the mistake of opting for the cheapest materials, as they may not withstand weather conditions or maintain their appearance. Consult with our experts to determine the best materials based on your signage’s purpose and location.

Location, Location, Location…

Sticking your sign in the back alley won’t do much for foot traffic. Consider the placement and visibility of your signage. Is it eye-catching from the street? Does it blend in with its surroundings?  Think strategically! Place your sign where it will get maximum exposure to your target audience. Consider the flow of traffic and any local regulations before mounting your masterpiece.

Neglectful Neighbor

A faded, chipped sign is like a neglected houseplant – a sad symbol of forgotten potential. Don’t let your signage become an eyesore! Schedule regular maintenance for your signs. Clean them regularly, check for wear and tear, and update them when necessary. A well-maintained sign speaks volumes about your professionalism and brand health.

By avoiding these common pitfalls, you can transform your signage from a silent salesman into a captivating brand ambassador. Remember, your signs are more than just visual aids; they’re an extension of your brand identity, a silent invitation to potential customers. So, invest in quality, design with impact, and watch your business thrive under the spotlight of brilliant signage.

And of course, when it comes to avoiding these mistakes and creating the perfect sign for your business, National Branding is always here to help. We’re more than just sign makers; we’re brand builders, ready to guide you through the design process and craft a sign that truly reflects your unique story. So, contact us today and let’s make your brand shine!