Colors are the silent storytellers of your business, conveying messages and evoking emotions without uttering a single word. In the world of branding, the right choice of colors for signs and logos can make all the difference in attracting the right customers and building a strong identity. Conversely, a misstep in color selection can send mixed signals and deter potential clients. At National Branding, we understand the significance of color psychology and its role in effective signage and logo design. Let’s delve into the world of color, its impact on branding, and how to create harmonious and appealing color combinations that pop.

Variety of colorful wallpaper samples hanging on a wall

The Power of Colors in Branding:

Colors for signs and logos are far from arbitrary choices; they play a pivotal role in shaping brand perception and influencing consumer behavior. The science of color psychology examines how different hues trigger emotional responses and perceptions. Just like choosing the right words, the right colors can convey your business’s strengths, values, and identity.

When consulting with clients, National Branding ensures that the colors chosen align with the brand’s ethos. We emphasize that the colors of a logo and signage should resonate with the target audience and reflect the core essence of the business. Warm colors like red and orange exude energy and excitement, making them ideal for businesses seeking to evoke passion. On the other hand, cool colors like blue and green evoke feelings of calm and trust, making them suitable for brands focused on reliability.

Creating a Harmonious Color Palette:

Choosing the right colors for signs and logos is not only about individual shades but also about creating a harmonious color palette that works together seamlessly. The color wheel, a fundamental concept in art and design, serves as a guide for selecting complementary hues that enhance each other’s impact. The wheel comprises primary, secondary, and tertiary colors, along with various shades that form a spectrum of possibilities.

Primary colors—red, yellow, and blue—are the building blocks from which all other colors are derived. Secondary colors result from mixing primary colors: red and yellow create orange, yellow and blue combine to form green, and blue and red produce purple. Tertiary colors, like blue violet (a combination of blue and purple), emerge when a primary color blends with a secondary one.

Visibility and Readability in Signs:

Signage is an essential facet of your brand’s communication strategy. A well-designed sign instantly grabs attention and delivers your message effectively. When it comes to signs, visibility and readability are paramount. The best colors for advertising signs are those that “pop” and demand attention, but using bold colors together without careful consideration can lead to clashes or difficulty in reading.

High-contrast combinations, such as black and white, are classic choices for ensuring readability. White text on a dark background or vice versa enhances legibility, especially from a distance. Additionally, colors like yellow, red, and orange draw attention due to their vibrancy, but must be used judiciously to maintain readability.

Striking the Balance:

National Branding understands that while colors for signs and logos can evoke emotions, they should also align with the brand’s identity and industry. For instance, a healthcare facility might opt for calming blues and greens to convey trust and wellness, while a dynamic tech startup might lean towards energetic oranges and reds to showcase innovation.

Our team has mastered the art of pairing colors to achieve maximum impact while maintaining harmony. By blending contrasting and complementary colors strategically, we ensure that your signs and logos catch the eye and leave a lasting impression.


The world of colors is a powerful tool in branding, signifying emotions, values, and identity without a single spoken word. National Branding’s expertise lies in harnessing the influence of colors to craft impactful signage and logos. We believe that every hue tells a story, and we’re here to ensure that your brand’s story is compelling, cohesive, and memorable.

Remember, the colors you choose for your signs and logo have the potential to shape perceptions, drive customer engagement, and define your brand’s narrative. National Branding is your partner in selecting the perfect colors that resonate with your audience, effectively communicate your brand’s essence, and leave an indelible mark in the minds of all who encounter your business.

Contact us today to learn more!