A Stale Brand Can Hold You Back
The secret to a brand refresh starts with recognizing when your visuals no longer reflect who you are today.
Outdated signage and branding can make even the strongest businesses appear behind the times.
Your company may have grown, evolved, and improved—but if your visuals haven’t kept up, your customers won’t see that progress.
Standing Out in a Crowded Market
These days, people see thousands of logos and ads every day.
To stand out, your brand must look modern, cohesive, and relevant.
That starts with a fresh, well-designed sign—a simple upgrade that can completely change how customers perceive your business.
Growth Requires Evolution
As your business grows, your branding should grow with it.
Your visuals should reflect your mission today—not the one you had ten years ago.
The most successful brands know this.
Think about these well-known refreshes:
- Henry Ford Health dropped “Health System” to become more streamlined.
- Rocket Mortgage simplified to Rocket.
- Ally Financial is now just Ally—clean, simple, and current.
These updates signal growth, confidence, and modern thinking.
Walmart’s Big Refresh
Walmart recently revealed its first major brand refresh in nearly two decades.
The update includes a new font and a bolder yellow spark icon, giving the company a modern feel while staying true to its roots.
William White, Walmart’s Chief Marketing Officer, shared:
“While the look and feel of our brand is more contemporary, our refreshed brand identity reflects Walmart’s enduring commitment to both Sam’s principles and serving our customers however they need us. As our customers evolve, we will too. Our Walmart will always be their Walmart, and our brand will always be a testament to how we innovate and change alongside them.”
Walmart understands that staying relevant means refreshing your image before it feels outdated.
What a Sign Refresh Really Does
A new sign isn’t just decoration. It tells your audience:
- You’re active and growing
- You care about your appearance
- You’re adapting to the times
- Your brand is professional and trustworthy
Even subtle updates—like font, color, or layout—can breathe new life into your brand.
Consistency Across All Locations
Managing signs across multiple locations? That’s where we come in.
National Branding helps multi-location businesses keep brand visuals consistent, clean, and current.
With our expert project managers and BRANDboss™ platform, we handle everything:
- Design
- Permitting
- Fabrication
- Installation
- Ongoing service and repairs
Start With What Customers See First
Your exterior sign is often the first impression customers have of your brand.
If it’s faded, outdated, or inconsistent, it sends the wrong message.
Refreshing your signage is a fast, impactful way to show you’re invested in today—and tomorrow.
“Your sign isn’t just a label—it’s your brand’s handshake with the public,” said Torey Rouillon, Director of Project Management at National Branding. “When it’s clean, current, and professionally done, it builds trust before a customer even walks through the door.”
Your Brand Should Look as Strong as Your Service
If your brand hasn’t had a visual update in a while, now’s the time.
Follow the lead of big names like Rocket, Walmart, and Ally. They didn’t change who they are—just how they’re seen.
Let National Branding help you bring your visual identity up to speed.
